The Text Campaign That Made a SONIC® Boom!

SONIC®, America’s largest drive-in quick-service restaurant chain, achieved record-breaking customer engagement results with their foray into RCS (Rich Communication Services) using next-generation interactive mobile messaging. No stranger to texting customers, SONIC was able to compare how RCS stacked up against their previously-used mobile messaging standards (SMS, MMS) in a campaign using all three. RCS texting compared exceptionally by several measures, including garnering 5x higher conversion rates.

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Inside:

  • Relative efficacy of competing mobile messaging technologies
  • Results statistics from the campaign
  • Sonic's approach and methods
  • Practicable, proven customer engagement strategies

Mobivity is accelerating digital transformation for leading brands

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